Digital FAQs

There are so many questions when developing a digital platform, it can become overwhelming. Our goal is to provide businesses with a straightforward online presence that drives digital growth. Our services include:

• Custom Website Design: We build custom websites in-house using WordPress and Shopify that are tailored to your brand and business goals.
• Responsive Web Development: All of our websites are built to seamlessly scale to accommodate every screen size for the optimal user experience.
• E-commerce Website Development: We utilize Shopify and WooCommerce to build robust online stores with secure payment gateways for intuitive shopping experiences.
• Content Management System (CMS) Integration: We integrate popular CMS platforms like WordPress and Shopify to empower you with easy content management and updates.
• Mobile App Design: Depending on the scale of your project, we have experience designing intuitive and engaging mobile apps for iOS and Android platforms.
• Website Maintenance and Support: We provide ongoing maintenance and support to all of our clients to ensure their website remains secure, up-to-date, and optimized for performance.
• User Experience (UX) Design and Optimization: During the design and development of a website, we work to prioritize the usability, accessibility, and overall experience of digital products and services.
• User Interface (UI) Design: We create visually appealing interfaces that guide users through websites and apps seamlessly.
• Landing Page Design and Optimization: Sometimes a client doesn’t need a multi-page site. We create high-converting landing pages to drive conversions and achieve marketing objectives no matter the size of your company.
• Digital Asset Management Solutions: From the early stages of our Onboarding process, we incorporate systems to organize, store, and distribute digital assets efficiently across your organization.
• SEO Best Practices: We can help you prioritize the optimization of your website for search engines to improve visibility, organic traffic, and search engine rankings.
• Website Accessibility Best Practices: We work with our clients to implement plugins and features into every site to ensuring that their website is accessible to all users, including those with disabilities.
• Website Security Best Practices: The safety and security of your website is our biggest priority. We can help advise on the proper software, subscriptions, and more to implement robust security measures to protect your account from cyber threats and unauthorized access.
• Website Analytics Setup: We can advise you on how to set up your website analytics tools to track and analyze user behavior, traffic sources, and performance metrics.
• Photography and Videography Services: A well designed website is nothing without beautiful imagery. We can help capture high-quality photos and videos for your website that showcase your brand that way you envision it.
• Digital Branding and Identity Design: A brand has to look cohesive and impactful in print and digital form. We maintain brand identities and guidelines with every project so that your customers recognize your company right away.
• Software Integrations: From reservation management software, to online ordering systems, we integrate booking and scheduling systems from a wide variety of companies to streamline appointment management and enhance customer convenience.
• Point-of-Sale (POS) Integration: Integrating POS systems with your website or app enables seamless transactions and inventory management from online to in-store.

We prioritize user experience (UX) and accessibility in all our digital projects. Our team follows best practices and guidelines to create intuitive interfaces, seamless navigation, and inclusive designs that cater to users of all abilities and devices. This begins during the design process and all the way through to launch.

Our approach involves designing flexible layouts and using fluid grids to ensure that your website adapts and displays optimally on desktops, laptops, tablets, and smartphones. We prioritize performance, accessibility, and optimize content accordingly to deliver responsive websites that meet the needs of every users.

We exclusively work with Shopify and WooCommerce and can help guide you on all aspects of e-commerce setup such as your payment gateway integration, and shipping configuration. From there, we will help design and develop a custom site that integrates your product catalog management and is cohesive with your brand to ensure that your online store is fully functional.

Search engine optimization (SEO) is a critical component of digital marketing strategy, and we can help provide guidance early in the development process. While we are not SEO specialists, we focus on optimizing the website structure and content to help improving a site’s speed and performance, mobile-friendliness, and the overall user experience.

Website security is a top priority for us, and we implement a variety of measures to protect your website and sensitive information from cyber threats and attacks. This includes using secure hosting providers, implementing SSL encryption, regularly updating software and plugins, implementing firewalls and intrusion detection systems, and more. We also provide ongoing monitoring and maintenance to detect and respond to security threats proactively.

Digital branding and identity design involve creating a cohesive and consistent brand presence across digital channels and platforms. Our approach includes defining brand attributes, visual elements, and messaging that reflect your brand’s personality and resonate with your target audience. A digital brand identity package typically includes elements such as logo design, color palette, typography, imagery guidelines, iconography, and brand voice guidelines to ensure consistency and recognition across all digital touchpoints.

Yes, we can help facilitate the migration of your e-commerce platform to a new system for improved functionality, scalability, and performance. Key considerations for a successful migration include data migration, SEO preservation, URL redirection, content transfer, and testing to ensure that all features and functionalities are working correctly. While we exclusively work with Shopify and WordPress, we follow a systematic approach and conduct thorough planning and testing to minimize downtime and ensure a smooth transition for your business and customers.

Web accessibility is essential for ensuring that websites are usable and navigable by people of all abilities, including those with disabilities. We implement plugins like Accessibe and Userway to establish best practices that help users with visual, auditory, motor, and cognitive impairments. Additionally, we design and develop using accessible design principles, providing alternative text for images and multimedia content, ensuring keyboard navigation, and testing with assistive technologies to ensure compliance with accessibility standards.